Immersive Interactive Pop-up Expo Room

Echo Healthcare’s pop-up Immersive Room needed to catch the attention of end users at Healthcare Conventions and Expos. Marketing requested a wrap that will be eye-catching, divisible into smaller rectangular pieces, and still look good, even if they don’t align perfectly.

Utilizing 3B Scientific’s brand colors and referencing Immersive Interactive’s marketing campaign from before, we decided to create glass morphism logos of the involved companies to simulate a glass bottle. Keeping the logo front and center, while letting the “genie” take up the rest of the wrap to show the many possibilities of the Immersive Rooms.