Echo Healthcare Product Catalog

In the years leading up to my employment at Echo Healthcare, they had acquired a significant number of companies and their product lines. When I joined, I was requested to not only rebrand the company but to also create a product catalog. This product catalog was distributed to clients and leads, and posted to the company's website. Marketing's approach to the project was to incorporate 3B Scientific's branding style. The Graphic Design department created new layouts to reflect the information provided while also respecting the parent company's styling.

To alleviate CTA issues, the Graphic Design department created footers with QR codes that lead directly to product pages on Echo Healthcare's website. The Marketing department worked closely with the Financial, Sales, Production, R&D, and Marketing departments to assemble product data and end-user pain points. The result was a quicker outside and inside sales process with higher CTA engagement. Newer versions of the product catalog were to include 3B's product line, with a more detailed explanation of the Echo Complete turn-key package.