Echo Healthcare Branding Guidelines

The team and products made at Echo Healthcare are beyond amazing. Life-like human Manikin's to aid in desensitizing first responders to the different cases they will run into. Their Immersive rooms bring hands-on learning to all kinds of students, including doctors, nurses, police officers, and children.

Echo Healthcare's company branding had some accessibility issues and inconsistent uses of visuals, including photos, videos, graphic assets, and logos. The guidelines set out were meant to bridge the gap between Echo Healthcare and their parent company 3B Scientific. To keep the marketing team synchronized, I decided to lay out some rules regarding use of our logo, colors, and type.